Decolonizing The Mind By Ngugi Wa ThhiogO Summary

â€Å"Since culture does not just reflect the world in images, but actually, through those images, conditions a child to see that world a certain way, the colonial child was made to see the world and where he stands in it as seen and defined by or reflected in the culture of the language of imposition.† When reading â€Å"Decolonizing the Mind† was published by an African author named, Ngugi wa Thiog’o†. He takes an interesting approach on how he captures his audiences’ attention, he does this by showing the impact of simply changing ones language can have on a community as a whole. Ngugi uses various forms of Ethos, Pathos, as well as Logos; he does an amazing job of organizing the reading from the start to end. Ngugi starts to talk about the†¦show more content†¦These punishments ranged from buttocks being caned, humiliated by carrying metal signs that read â€Å"I AM STUPID or I AM A DONKEY† or some were even fined. â€Å"The culprit was given corporal punishment three to five strokes of the cane on bare buttocks-or was made to carry a metal plate around the neck with inscriptions such as I AM STUPID or I AM A DONKEY.† English became the only way to be successful in Kenya, it didn’t matter how well a student did in all other subjects as long as the student didn’t know English the student would not succeed. Ngugi gives this exact example, â€Å"I remember one boy in my class of 1954 who had distinctions in all subjects except English, which he had failed.† This boy failed English and later became a turn boy for a bus company. Ngugi uses ethos here by showing that English was over all languages, and the Englishmen made sure it was enforced. Over all the children of Kenyas’ life are changed completely Ngugi proves that by changing the childs language and literature they have changes they way the child will view the entire world as a whole, and could take years before he could ever understand his place in the world. Ngugi explains it in a way that can get the reader to imagine a child growing up without any real direction but what he is told. â€Å"The real aim of colonialism was to control the people’s wealth: what they produced, how they produced it, and how it was distributed; to control, in other words, the entire realm of the language

Visiting The Adas Israel Congregation - 1805 Words

Worship Site Paper While being home for Thanksgiving break, I had the opportunity of visiting the Adas Israel Congregation in Washington D.C.. The congregation is a form of Reform Judaism. An old high school friend invited me to the morning Shabbat service, which was a delight. I attended the Shabbat service on November 28th and it was a wonderful experience because the synagogue reached capacity. This was due to the high volume of Jewish students who returned home from college for Thanksgiving break. The congregation welcomed be with open arms, as if I had been a part of the congregation since the beginning of my life. Social Location On my visit to Adas Israel, I felt safe and welcomed into the Jewish community, even though I am not Jewish myself. Although, being with my Jewish friend may have caused me to not stand out as much, opposed to if I had attended morning prayers alone. Although African Americans comprise certain forms Judaism, majority of them are Black Hebrew Israelites (also called Blac k Hebrews). Black Hebrews do follow and participate in Jewish rituals. However, they are not considered by the Jewish community as being â€Å"Jewish†, unless they have undergone conversion by an official sector of Judaism. While majority of congregation members carried on throughout the service as if I didn’t exist, a few still seemed skeptical of my participation and presence in their sacred

Marketing Planning For Sanitarium

Question: Discuss about theMarketing Planningfor Sanitarium. Answer: Introduction Sanitarium New Zealand based company that completely believes in wellbeing and healthy food for all. Its quality products include UPGO liquid breakfast, Weet Bix, Marmite, light and tasty wholegrain cereal, soy milk and Vegie delights (2017). These years Auckland has witnessed huge migration which has increased the demand for Weet-Bix TM cereals (2017). The company is now onto focusing on a whole new marketing strategy which would help in analyzing the present Auckland market. Step 1 This analysis has been purposely done to frame out new marketing strategy on the basis of marketing objectives of the company. The marketing objectives of the company solely rely on serving the New Zealand population with ready to eat healthy food. The companys product objectives will be: To reduce the market gap to half between market leader kellogs and sanitarium To focus on becoming a leading brand for all people under 40s, including kids Increasing taste of the product (McDonald Brown 2016). The preferred research method would be Secondary and quantitative in nature. The sample size taken in consideration is 100. The survey conducted has approved of the reliability and viability of the data collected. Fig: 1 Graphical representation of Sanitarium target (Source: Created by author) Step 2 Market segmentation is the first and the most basis step of marketing plan. It refers to the distribution of the potential market into groups and segments, with similar demands and needs for a marketing action (Andaleeb, 2016). This process of segmentation is done by following several steps. Analyzing the Auckland market it is seen that the demand for Weet-Bix and other food products has increased remarkably which has made the company to think of segmenting their market. At first the segmentation need is identified which is analyzed by the growing demand of the product due to migration. As soon as the demand is felt then the need of the customers has to be identified (Amstrong et al., 2014). A company needs to divide population according to demographic, geographic and psychographic segments. Here, the research is preceded with demographic segmenting (Cross, Belich Rudelius, 2015). Sanitarium found Demographic segmenting most productive (Andaleeb, 2016). Therefore it segmented the market into four groups- The Healthies, The Energy junkies, the sweet tooth and The Body-watchers. The Sweet-Tooths is basically the children aging between 5-12 years who demands for more and more tasty food which are attractive too. The Energy-Junkies comprises of those who are into lots of exercises and sports activities. These people have active lifestyle and need loads of energy which is fulfilled by the wholegrain supplements. On the other hand, the Healthies focus on getting complete nutrition which provides them overall wellbeing. Lastly, the body-Watchers include mostly those confident and highly image conscious woman who are between 25 and 30s. Step 3 Targeting is the second step of developing a potential marketing plan. It refers to fixation of the probable people and then converting him into customer. It is said reaching the right place at the right time with right word makes a difference. This set up target is then reached out through different channels. The channels may decide in accordance with the segmentation and the most potential customers. Like as earlier, sanitarium held Weet-Bix tryathlon (2017) for children who attracted children not only with cereals taste but also its attractive shape and color (Jones, Gregory Kervin, 2012). Sanitarium focuses on providing healthy organic food which also attracts mothers who want their child to eat healthier food. It is seen; women make decision for food consumption at home. Along with mother current target can be younger generations especially athlete boys and career oriented adults (Swinburn et al., 2015). Their concern is basically high quality healthy food, which would support them the whole day long and provide them energy to work. Targeting mother would be a smart choice as she would not only buy ready to eat food products for her convenience but also to suffice the nutrient requirements of their husbands, infants and teenagers. Alongside, the career oriented adults have a busy schedule and being single mostly can spend a large portion of their earning on food, the condition being the expenditure on food is fruitful (Jones, Gregory Kervin, 2012). Hence these are the two groups of people who would best benefit from the said product. Step 4 Marketing Mix, forms the third step outlines the plan of a marketer to market its product to its customers. It is very crucial and must be utilized to influence the crowd. Failure to which may lead a good product also to end up badly (Hamzah Sutanto, 2016). Marketing a product should be such that it stays on the mind of the customer always. Marketing Mix depends on its 4ps- Product, Price, Place and Promotion. Customers prior criteria for buying and articulating the key features of a product let the customer analyze the product according to their needs. Innovating product by diversifying its product variety can also help. As for Weet-Bix, Sanitarium has left no stone unturned for featuring the best thing about the product that is its high nutritional value (2017). Moving on to pricing the company should ensure to rate its product with an affordable price keeping the competition in the market. Along with this, the company should focus on where to showcase their product (Cross, Belich Rudelius, 2015). This may be done by showcasing the product at the correct place. It should strategize whether its products sale will be more in departmental store or in a grocery store. The product can also be promoted at event venues too where healthy eating is prime issue. Coming to the last P, the product should be standard promoted. Using the right techniques for advertising is important (Hamzah Suntanto, 2016). The company can opt for public campaigns, on-line advertising and person-to-person selling. In addition, it can also go for campaign in schools distributing free samples. It can focus its addressing towards those mothers also who are in want of treating their child with best. Summary The company can position itself ahead of the competitors with its great nutritional value but on other hand its low taste leaves the company behind the line. This is the reason for ignorance of customers towards this product at large. Having facing such challenge the company now aims at brining its product to a level of great taste without compromising with the nutritional value. The company has a great potential in near future as the trends for healthy eating habits and awareness against obesity epidemic has increased recently by 2% (Swinburn et al., 2015). References (2017). Retrieved 21 February 2017, from https://www.sanitarium.co.nz/about/sanitarium-story/products Andaleeb, S. S. (2016). Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 179-207). Emerald Group Publishing Limited. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Hamzah, S. B., Sutanto, J. E. (2016). The Role of Marketing Mix (7P) for Consumer Buying Decision Pastry Cake in Malang City. Jones, S. C., Gregory, P., Kervin, L. (2012). Branded food references in children's magazines:advertisements are the tip of the iceberg.Pediatric obesity,7(3), 220-229.. McDONALD, M. A. L. C. O. L. M., Brown, L. (2016). 5 Strategic marketing planning.The marketing book, 86. Swinburn, B., Kraak, V., Rutter, H., Vandevijvere, S., Lobstein, T., Sacks, G., ... Magnusson, R. (2015). Strengthening of accountability systems to create healthy food environments and reduce global obesity.The Lancet,385(9986), 2534-2545.